UI/UX Design for UK Products and Services

Designing for Consumer Duty and fair consent

For FCA-regulated firms, the Consumer Duty's consumer understanding outcome turns copy and layout into compliance evidence. We test key screens, such as fees, risk warnings and renewal terms, with comprehension questions in usability sessions, and design cancellation and complaints paths with no more friction than sign-up.

Cookie and marketing consent follow the same principle: equal prominence for accept and reject, plain language, and settings users can find again later. The ICO and the CMA have jointly published their views on harmful online choice architecture, and we use them as a checklist in design reviews.

Accessibility to WCAG 2.2 and GOV.UK patterns

We design to WCAG 2.2 Level AA, including its newer criteria on focus not being obscured, minimum target size and accessible authentication without memory tests. For public sector and government-adjacent services we use GOV.UK Design System patterns, which have been researched with a wide range of users, and prepare designs for a service assessment. Our glossary covers web accessibility basics.

UK research and localization

We recruit UK participants through panels such as UserTesting, Maze or Prolific and run moderated sessions in UK working hours. Regional differences are covered where they matter, such as separate Scottish and Welsh public services or bilingual Welsh content. UK formats, from postcodes and DD/MM/YYYY dates to VAT-inclusive prices, are written into every component specification.