Arabic SEO done properly
Arabic content needs its own keyword research and should be written by fluent writers for a Gulf audience rather than machine-translated. Arabic has spelling variants, such as different forms of alef and taa marbuta, and searchers type with and without diacritics, so we map variants to one strong page instead of creating near-duplicates.
Technically, Arabic pages need the right-to-left direction and Arabic language attributes, consistently chosen Arabic or transliterated URLs, and hreflang pairs such as ar-AE and en-AE linking each page to its counterpart. Mixed-direction text, like prices and product codes inside Arabic sentences, is checked so it renders and is indexed correctly.
