Deep dive
Build on a broker partner or become a broker
Broker-as-a-service providers offer APIs for account opening, KYC, funding, market data, orders and statements. You design the app, own the customer relationship and pay the partner per account or per trade. This is how most new investing apps launch, and it is the model behind the estimates on this page. In India, the equivalent is building on a SEBI-registered broker's APIs; in the UK and EU, partners authorised by the FCA or under MiFID II play the same role.
Becoming a broker-dealer gives more control over economics and features, but in the US it means SEC registration, FINRA membership, SIPC coverage, net capital and a clearing relationship. Many companies start with a partner and consider their own licence only once volume and funding justify it.
What the MVP must get right
A trading app succeeds when customers trust that what they see is true: the price, the order status, the cash available and the portfolio value. Onboarding should be quick but complete, deposits should show clearly when funds are usable, and every order should move through visible states without surprises.
Keep the first version narrow: stocks and ETFs, market and limit orders, one account type and one country. Fractional shares, recurring investments and news are natural second steps. The MVP development approach keeps compliance and engineering focused on the flows that matter most.
- Show estimated cost and fees on the order review screen, every time.
- Never show a filled state before the partner confirms the fill.
- Reconcile positions and cash with the partner daily and alert on any difference.
Market data, charts and real-time updates
Quotes stream from a licensed data provider to your backend and on to the app over WebSockets. Only send updates for symbols a user is watching, and throttle them so charts stay smooth on mid-range phones. Historical prices for charts are cached and served from your own API to keep data fees under control.
Market hours, holidays, trading halts and corporate actions such as splits all affect what the app should show. Build those rules into the backend early, because getting them wrong produces alarming portfolio values and support tickets.
Regulation and security
In the US, the partner broker carries most obligations: KYC and anti-money-laundering programs, best execution, Regulation Best Interest where recommendations are made, books and records and SIPC coverage. Your app must still present disclosures correctly, avoid language that reads as personalised advice unless you are licensed to give it and keep records of customer communications. Other markets have equivalent rules under the FCA in the UK, MiFID II in the EU and SEBI in India.
Security expectations are high. Use biometric login, device binding, encryption at rest and in transit, least-privilege admin access and complete audit trails. Our cybersecurity services and security testing teams can review the design before the partner's certification. This page is general information, not legal advice.
Scaling into options, crypto and new markets
Options and margin bring approval levels, more complex order tickets, risk disclosures and real-time buying power calculations, which is why they belong in the scale tier. Crypto usually needs a separate licensed partner and its own disclosures. Each new country means a new partner, new account types and localisation.
Plan roughly 15-20% of the build cost per year for maintenance and support, plus partner fees, market data, KYC checks, messaging and cloud costs, which grow with every funded account.