The term “e-commerce,” which refers to the online purchasing and selling of goods and services. Customers can purchase goods from all over the world through small enterprises and major corporations like Amazon and Alibaba. Online shopping is easy and offers a wide selection of products at competitive Price. The pandemic increased consumer demand for internet purchasing. Online shopping has been enhanced by new features such as personalised, well-decorated suggestions, speedy delivery, and safe payment options

The Rise of Social Commerce 

Social the buying and selling of goods is a new part of online shopping that combines social media and buying things online it makes use of platforms like Facebook, Instagram, and TikTok to sell products. By turning likes, shares, and comments into sales

Key Features of Social Commerce 

Shoppable Posts: Brands tag products in their posts so users can buy items directly from their social media feeds without leaving the app.

Influencer Partnerships: Influencers recommend products to their followers, which helps increase traffic and sales.

User-Generated Content: Customer reviews, unboxing videos, and photos make products seem more genuine and trustworthy, helping others decide to buy.

The Synergy Between E-commerce and Social Commerce –

E-commerce and social commerce work well together. Online shopping sites are adding social features to keep users interested, while social media apps are adding more shopping options. This combination makes it easy for users to find, check out, and buy products all within their favourite social apps